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Redefining human-centered financial products
Financial theory
Anchored in enduring theory and time-tested principles
Financial theory
Anchored in enduring theory and time-tested principles
Financial theory
Anchored in enduring theory and time-tested principles
Behavioral science
Informed by behavioral analysis, behavioral economics, and psychology
Behavioral science
Informed by behavioral analysis, behavioral economics, and psychology
Behavioral science
Informed by behavioral analysis, behavioral economics, and psychology
Technology
Cutting-edge engineering to deliver personalized financial intelligence at scale
Technology
Cutting-edge engineering to deliver personalized financial intelligence at scale
Technology
Cutting-edge engineering to deliver personalized financial intelligence at scale
We live at the intersection of these disciplines. By combining proven financial principles with science-based, evidence-backed approaches and state-of-the-art technology, we aim to help millions of households build wealth consistent with their full financial potential.
Our history
Our history
Axiom's origin
On a surf trip in Costa Rica, Axiom founders Jeff, Blake, Pietro, and Shyam started asking the question: what if money tools worked like the best health and fitness products? Inspired by platforms like Whoop and Oura, they imagined an interface that makes financial habits visible, coachable, and motivating—turning progress into something you can actually see and sustain.
On a surf trip in Costa Rica, Axiom founders Jeff, Blake, Pietro, and Shyam started asking the question: what if money tools worked like the best health and fitness products? Inspired by platforms like Whoop and Oura, they imagined an interface that makes financial habits visible, coachable, and motivating—turning progress into something you can actually see and sustain.
The team started building prototypes on nights and weekends and, in 2025, after using Axiom themselves and hearing unexpectedly strong feedback from friends and family, they made the leap and went all-in to make Axiom accessible to everyone.
The team started building prototypes on nights and weekends and, in 2025, after using Axiom themselves and hearing unexpectedly strong feedback from friends and family, they made the leap and went all-in to make Axiom accessible to everyone.
Use Axiom to form lasting financial habits, sharpen your money mindset, steer your life with intention, and unlock a better future.
(Future you will be happy you did.)
Use Axiom to form lasting financial habits, sharpen your money mindset, steer your life with intention, and unlock a better future.
(Future you will be happy you did.)
Use Axiom to form lasting financial habits, sharpen your money mindset, steer your life with intention, and unlock a better future.
(Future you will be happy you did.)