Welcome to the
Human Side of Money

Financial habits are behavioral. We make your habits visible with structured insights that show what’s driving your outcomes—so you’re always motivated to make the right next move.

Get 6 months free

Axiom connects with your financial institutions

Our approach blends time-tested financial principles with behavioral science to reveal how your habits and decisions shape outcomes.

To achieve sustainable change, we focus on awareness and accountability instead of quick fixes.

Insights

Your insurance expenditures have increased 22% and are benchmarking at 152% for your household composition. Getting to 90% vs. benchmark translates to $5,500/yr in incremental savings.

Insights

Your insurance expenditures have increased 22% and are benchmarking at 152% for your household composition. Getting to 90% vs. benchmark translates to $5,500/yr in incremental savings.

Expenses

$523.64

Food & Drink

Expenses

$523.64

Food & Drink

Notifications

Axiom

Today, 3:00PM

Your recent transactions from Sephora, Nike, Whole Foods, and Nordstrom have been processed. Tap to see your updated strain.

Axiom

Yesterday

We’ve calculated last month’s savings rate, discretionary spend ratio, and more. Tap to review your metrics and trends.

Notifications

Axiom

Today, 3:00PM

Your recent transactions from Sephora, Nike, Whole Foods, and Nordstrom have been processed. Tap to see your updated strain.

Axiom

Yesterday

We’ve calculated last month’s savings rate, discretionary spend ratio, and more. Tap to review your metrics and trends.

A modern product to answer a timeless challenge.

Designed around you

Personalized to your world, constraints, and goals

Clarity, backed by data

Understand what’s changing–and why

No busywork

Every inflow and outflow categorized by AI

Monitor all your financial metrics

Assets
184K
Increasing
+6%
Debt
11.6K
Decreasing
-2%
Debt To Income
8%
Decreasing
-1%
Discretionary Expenses
$120K
Increasing
+60%
Fixed Expenses
$4.3K
Stable
0%

Savings Rate
24.3%
Stable
+1%
Net Worth
$256K
Increasing
+2%
Assets
184K
Increasing
+6%
Discretionary Expenses
$120K
Increasing
+60%
Investments
60K
Increasing
+7%

Savings Rate
24.3%
Stable
+1%
Net Worth
$256K
Increasing
+2%
Investments
60K
Increasing
+7%
Investment Rate
8%
Stable
-1%
Income
$7.4K
Stable
0%

Filter by category & time

Starbucks

Food & Drinks

May 22

-$6.80

Netflix

Entertainment

May 19

-$13.99

May salary

Income

May 18

+$2,800.00

Steam

Entertainment

May 11

-$7.80

What we know about you

Male

34 years old

Salaried

Single income

Renter

HCOL city

Excellent credit

Saver

6+ month emergency fund

Balanced risk

401(k) match

Long term focus

Saved to memory

Cost of Living

209

San Francisco, California

Housing

225%

Transportation

38%

Food & Groceries

25%

Utilities

65%

Household Load

1.4x

2 dependents

Spouse

Child

Designed around you

Personalized to your world, constraints, and goals

Clarity, backed by data

Understand what’s changing–and why

No busywork

Every inflow and outflow categorized by AI

Monitor all your financial metrics

Assets
184K
Increasing
+6%
Debt
11.6K
Decreasing
-2%
Debt To Income
8%
Decreasing
-1%
Discretionary Expenses
$120K
Increasing
+60%
Fixed Expenses
$4.3K
Stable
0%

Savings Rate
24.3%
Stable
+1%
Net Worth
$256K
Increasing
+2%
Assets
184K
Increasing
+6%
Discretionary Expenses
$120K
Increasing
+60%
Investments
60K
Increasing
+7%

Savings Rate
24.3%
Stable
+1%
Net Worth
$256K
Increasing
+2%
Investments
60K
Increasing
+7%
Investment Rate
8%
Stable
-1%
Income
$7.4K
Stable
0%

Filter by category & time

Starbucks

Food & Drinks

May 22

-$6.80

Netflix

Entertainment

May 19

-$13.99

May salary

Income

May 18

+$2,800.00

Steam

Entertainment

May 11

-$7.80

What we know about you

Male

34 years old

Salaried

Single income

Renter

HCOL city

Excellent credit

Saver

6+ month emergency fund

Balanced risk

401(k) match

Long term focus

Saved to memory

Cost of Living

209

San Francisco, California

Housing

225%

Transportation

38%

Food & Groceries

25%

Utilities

65%

Household Load

1.4x

2 dependents

Spouse

Child

Designed around you

Personalized to your world, constraints, and goals

Clarity, backed by data

Understand what’s changing–and why

No busywork

Every inflow and outflow categorized by AI

Monitor all your financial metrics

Assets
184K
Increasing
+6%
Debt
11.6K
Decreasing
-2%
Debt To Income
8%
Decreasing
-1%
Discretionary Expenses
$120K
Increasing
+60%
Fixed Expenses
$4.3K
Stable
0%

Savings Rate
24.3%
Stable
+1%
Net Worth
$256K
Increasing
+2%
Assets
184K
Increasing
+6%
Discretionary Expenses
$120K
Increasing
+60%
Investments
60K
Increasing
+7%

Savings Rate
24.3%
Stable
+1%
Net Worth
$256K
Increasing
+2%
Investments
60K
Increasing
+7%
Investment Rate
8%
Stable
-1%
Income
$7.4K
Stable
0%

Filter by category & time

Starbucks

Food & Drinks

May 22

-$6.80

Netflix

Entertainment

May 19

-$13.99

May salary

Income

May 18

+$2,800.00

Steam

Entertainment

May 11

-$7.80

What we know about you

Male

34 years old

Salaried

Single income

Renter

HCOL city

Excellent credit

Saver

6+ month emergency fund

Balanced risk

401(k) match

Long term focus

Saved to memory

Cost of Living

209

San Francisco, California

Housing

225%

Transportation

38%

Food & Groceries

25%

Utilities

65%

Household Load

1.4x

2 dependents

Spouse

Child

Axiom's principles…

Interdisciplinary by design

We translate proven methods from behavioral science, financial theory, and systems design into practical tools—then test, measure, and iterate based on real-world outcomes, not theory alone.

Interdisciplinary by design

We translate proven methods from behavioral science, financial theory, and systems design into practical tools—then test, measure, and iterate based on real-world outcomes, not theory alone.

Interdisciplinary by design

We translate proven methods from behavioral science, financial theory, and systems design into practical tools—then test, measure, and iterate based on real-world outcomes, not theory alone.

Start with you

Money psychology matters. Your upbringing, lived experiences, emotions, social influences, and real-world constraints shape how you earn, spend, save, and take risks.

Start with you

Money psychology matters. Your upbringing, lived experiences, emotions, social influences, and real-world constraints shape how you earn, spend, save, and take risks.

Start with you

Money psychology matters. Your upbringing, lived experiences, emotions, social influences, and real-world constraints shape how you earn, spend, save, and take risks.

Context is the product

We personalize guidance to your full life context—cost of living, household, obligations, income dynamics, near-term goals, and long-term aspirations—so it’s practical, fair, and achievable.

Context is the product

We personalize guidance to your full life context—cost of living, household, obligations, income dynamics, near-term goals, and long-term aspirations—so it’s practical, fair, and achievable.

Context is the product

We personalize guidance to your full life context—cost of living, household, obligations, income dynamics, near-term goals, and long-term aspirations—so it’s practical, fair, and achievable.

Build intrinsic motivation

Realizing your long-term potential comes from aligning habits with values. We don’t chase perfection—steady progress builds confidence, a healthier financial identity, and results that stick.

Build intrinsic motivation

Realizing your long-term potential comes from aligning habits with values. We don’t chase perfection—steady progress builds confidence, a healthier financial identity, and results that stick.

Build intrinsic motivation

Realizing your long-term potential comes from aligning habits with values. We don’t chase perfection—steady progress builds confidence, a healthier financial identity, and results that stick.

Step 1

Tell us about you

Complete a short survey to build your financial profile. We’ll learn your real-life context—where you live, income setup, and who you support—plus how you relate to money, so everything is personalized from day one.

Step 2

Connect accounts

Securely connect your financial accounts to Axiom. Link more for a smarter experience—checking/savings, cards, loans, and investing/retirement. Connections take minutes, persist over time, and we use industry-standard security. We never sell or share your data.

Step 3

Learn and improve

Axiom helps you understand—clearly and in detail—why your finances look the way they do. We break down the dynamics behind your money and introduce scores and frameworks that make progress easier to sustain.

Mobility clarifies your potential and helps set achievable goals.

Responsibility benchmarks your habits against proven principles.

Impulsivity reveals patterns that derail you and quantifies the impact.

Strain + Momentum guide daily decisions so you stay aligned to budget without guesswork.

Step 1

Tell us about you

Step 2

Connect accounts

Step 3

Learn and improve

Mobility clarifies your potential and helps set achievable goals.

Responsibility benchmarks your habits against proven principles.

Impulsivity reveals patterns that derail you and quantifies the impact.

Strain + Momentum guide daily decisions so you stay aligned to budget without guesswork.

“I’m a numbers person, so I love the metrics and trends. But what surprised me is how Axiom turns all that data into simple scores I can act on. I check it like I check the weather: quick, clear, and useful. It’s the first time my finances have felt ‘easy.’”

Maya R.

October 14, 2025

Maya R.

October 14, 2025

Daniel K.

December 8, 2025

Jordan S.

November 30, 2025

Sofia N.

January 3, 2026

Maya R.

October 14, 2025

Maya R.

October 14, 2025

Daniel K.

December 8, 2025

Jordan S.

November 30, 2025

Sofia N.

January 3, 2026

Maya R.

October 14, 2025

Maya R.

October 14, 2025

Daniel K.

December 8, 2025

Jordan S.

November 30, 2025

Sofia N.

January 3, 2026

Pricing

Get started for free.

Axiom Subscription

$9.99/month

Personalized profile

Proprietary scores

Accountability framework

Bank linking

Automated budget generation

Smart nudges

Behavioral insights

Secure authentication & encryption

Start my 30-day trial

Axiom Subscription

$9.99/month

Personalized profile

Proprietary scores

Accountability framework

Bank linking

Automated budget generation

Smart nudges

Behavioral insights

Secure authentication & encryption

Start my 30-day trial

Axiom Subscription

$20/month

Personalized profile

Proprietary scores

Accountability framework

Secure authentication & encryption

Behavioral insights

Smart nudges

Automated budget generation

Bank linking

Start my trial

Welcome to the Human Side of Money

Our approach blends time-tested financial principles with behavioral science to reveal how your habits and decisions shape outcomes.To achieve sustainable change, we focus on awareness and accountability instead of quick fixes.

A modern product to answer a timeless challenge.

184K

11.6K

8%

$120K

$4.3K

24.3%

$256K

184K

$120K

60K

24.3%

$256K

60K

8%

$7.4K

184K

11.6K

8%

$120K

$4.3K

24.3%

$256K

184K

$120K

60K

24.3%

$256K

60K

8%

$7.4K

184K

11.6K

8%

$120K

$4.3K

24.3%

$256K

184K

$120K

60K

24.3%

$256K

60K

8%

$7.4K

Axiom's principles…

Tell us about you

Connect accounts

Learn and improve

Pricing

Use Axiom to form lasting financial habits, sharpen your money mindset, steer your life with intention, and unlock a better future.

Use Axiom to form lasting financial habits, sharpen your money mindset, steer your life with intention, and unlock a better future.

Use Axiom to form lasting financial habits, sharpen your money mindset, steer your life with intention, and unlock a better future.

Welcome to the
Human Side of Money

Our approach blends time-tested financial principles with behavioral science to reveal how your habits and decisions shape outcomes.

To achieve sustainable change, we focus on awareness and accountability instead of quick fixes.